Politico: Ad Paints Insurers as Allies of Reform

From the Politico: For the first time since Harry and Louise helped sink health care reform in 1994, the insurance industry is back on the airwaves Monday with a seven-figure, national cable television ad campaign.

The soft, feel-good commercial is unlikely to have the same resonance as the industry’s Harry and Louise spots, where a fictional couple’s kitchen-table gripes about a government-run health system helped doom reform 15 years ago. And that, it seems, is by design.

The 30-second spot pushes for bipartisan reform that includes providing affordable coverage for all that doesn't deny insurance to those with pre-existing health conditions. Industry insiders view covering pre-existing conditions as a significant, but needed, concession that, combined with a requirement that individuals own insurance, will ensure that everyone gets affordable coverage.

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